How visible are accounting firms to AI search?
Buyers increasingly ask ChatGPT, Claude, Perplexity, and Gemini for an accountant instead of Googling one. This report aggregates anonymised Magpire Audit data — one entry per audited firm — into the population-level read on who those engines actually recommend. No individual firm is identifiable; every published cell holds at least 5 firms.
Headline statistics
An “invisible” firm scored zero on the AI-presence category — it was not cited by a single AI engine on any tested buyer query (“best accountant in [city]”, “accountant for [specialism]”, and the question-form variants buyers actually type). Those queries are being answered every day; the cited minority takes the enquiry.
By country
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Methodology: one entry per audited firm website (newest audit wins), scored by the Magpire audit engine across five weighted categories — AI presence, content, technical, visibility signals, authority. Cells under 5 firms are suppressed. City and specialism breakdowns live on the statistics index.
