Resources/AI Search

AI Search

AI search is not SEO. The engines — ChatGPT, Claude, Gemini, Perplexity — each have their own retrieval and citation logic. These posts unpack how each model surfaces firms and what you can do to be the answer.

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Sam Hoye, founder of Magpire
Sam Hoye ACMA CGMA
ACMA · CGMA · Founder, Social Commerce Accountants · 50+ accounting firm clients · Updated June 2026