Research
Research and industry reports.
Data-driven research on AI visibility across the accounting profession. Each report is generated from the anonymised Magpire Index dataset and published only when aggregate sample thresholds are met. Methodology is documented in the Methodology Centre.
Industry reports
Accounting AI Visibility Landscape
An overview of AI visibility across the accounting profession — average Magpire Index, invisible share, and breakdowns by country, specialism, and city.
528 firmsAvg Index: 2591% invisible
UK Accounting Firms — AI Visibility Report
AI visibility benchmarks for UK accounting firms, broken down by city and specialism.
465 firmsAvg Index: 2491% invisible
US Accounting Firms — AI Visibility Report
AI visibility benchmarks for US accounting firms, with city-level aggregates.
63 firmsAvg Index: 3397% invisible
Explore the data behind the research
The Benchmarks hub shows live aggregate statistics. The Methodology Centre explains how the Magpire Index is scored. The AI Visibility Calculator estimates your firm’s score.
Sam Hoye ACMA CGMA
ACMA · CGMA · Founder, Social Commerce Accountants · 50+ accounting firm clients · Updated June 2026