Benchmarks
AI visibility benchmarks
Anonymised aggregate statistics from the Magpire Index dataset — how visible accounting firms are to ChatGPT, Claude, Gemini, and Perplexity across five markets. These benchmarks draw from the same data as the Magpire Index Report.
Headline benchmarks
25
Average Magpire Index
91%
Firms invisible to AI engines
528
Firms in the dataset
By country
CountryAvg IndexInvisibleFirms
the UK2491%465
the USA3397%63
Privacy & minimum sample size
Every published cell in these benchmarks represents an aggregate of at least 5 firms. No individual firm name, domain, or raw audit score is ever exposed. City and specialism breakdowns with fewer than 5 entries are suppressed — see the statistics index for available granular data.
Related resources
- Magpire Index Report— quarterly analysis with trend data
- Statistics index— city and specialism breakdowns
- Methodology Centre— scoring model, data collection, and limitations
Where does your firm rank?
Run a free Magpire Audit to see your firm’s Index score and how you compare to the benchmarks — no credit card needed.
Sam Hoye ACMA CGMA
ACMA · CGMA · Founder, Social Commerce Accountants · 50+ accounting firm clients · Updated March 2026