Historical benchmark trends.
Month-bucketed aggregates showing how AI visibility across the accounting profession has changed over time. These reflect population-level shifts, not individual firm improvement — see the caveat below.
Overall monthly aggregates
Important: what these trends show
These charts track the population average over time — the mean Magpire Index of all firms audited in each month bucket. A rising population average does not necessarily mean individual firms are improving; it may reflect changes in which firms choose to audit, shifts in the mix of specialisms, or other compositional effects.
We do not publish “fastest improver” rankings or cohort movement metrics until a stable-cohort tracking methodology is in place. Individual firm scores are only visible within the private dashboard.
Privacy & minimum sample size
Every month bucket in these trends represents an aggregate of at least 5 firms. No individual firm name, domain, or raw score is ever exposed. See the Methodology Centre for details on how data is collected and anonymised.
Related resources
- Benchmark Centre— live aggregate statistics by country
- Aggregate leaderboards— city and specialism rankings
- Magpire Index Report— quarterly analysis with trend data
Where does your firm rank?
Run a free Magpire Audit to see your firm’s Index score and how you compare to the trends — no credit card needed.
