Weightings & rationale
The Magpire Index is a weighted composite of five categories. The scoring model applies these weights to produce the final 0–100 score. Below is the current allocation and the reasoning behind each weight.
Category weightings
How weights were calibrated
The initial weight allocation was derived from a correlation analysis of the first 500 audited firms. We measured how strongly each individual category score predicted the overall likelihood of a firm being cited by all four AI engines.
AI Presence emerged as the dominant predictor — firms cited by more engines had higher enquiry volumes, regardless of their other scores. Content and Technical were the next strongest predictors, while Visibility Signals and Authority added marginal explanatory power at the population level.
Weights will be reviewed quarterly against the growing dataset and published transparently in the Magpire Index Report. If the data suggests a recalibration, we will document the change and the reasoning here.
See your weighted score
A free Magpire Audit applies these same weightings to your firm’s data — no credit card needed.
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