Industry reports.
Data-driven reports on AI visibility across the accounting profession. Each report is generated from the anonymised Magpire Index dataset and published when aggregate sample thresholds are met — typically monthly. No individual firm data is ever exposed.
Available reports
Accounting AI Visibility Landscape
An overview of AI visibility across the accounting profession — average Magpire Index, invisible share, and breakdowns by country, specialism, and city.
UK Accounting Firms — AI Visibility Report
AI visibility benchmarks for UK accounting firms, broken down by city and specialism.
US Accounting Firms — AI Visibility Report
AI visibility benchmarks for US accounting firms, with city-level aggregates.
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Explore related data on the Benchmarks hub, the Magpire Index Report, or the statistics index.
